Are you ready to take your business to the next level? Join us for an exclusive session dedicated to informing U.S. businesses how to drive revenue through international trade shows. Meet representatives from the U.S. Commercial Service, State Development Organizations, Hannover Fairs, U.S. Businesses and Associations who will share their success stories.

AGENDA

09:30 AM – Arrival & Registration
10:00 AM – Official Start

Introduction 

• Welcome remarks by GACC Midwest, Inc.
• Brief introduction of the agenda
• Speaker introduction

Challenges that U.S. businesses face in Europe 2025

• Navigating, adapting, and managing

Keynote: “How to Drive Revenue through International Trade Shows for U.S. Businesses.”  

• Pre-show, Showtime, and Post-Show Counseling
• Booth Design and presentation
• Staff preparation

Meeting the World @ HANNOVER MESSE 2025:

• HANNOVER MESSE as a leading industrial trade show
• Leading exhibition topics
• Benefits of participating in HANNOVER MESSE 2025
• Registration, Accommodation & Participation

Taking the First Step: Gearing up for HANNOVER MESSE 2025: Roadmap for U.S. Business interested in participating in HANNOVER MESSE 2025

• How to become an exhibitor
• Standalone Trade Fair packages and what they include
• U.S. Pavilion Options:
  • Smart Manufacturing 
  • Energy in the Industry 
  • Trade & Investment 

State-wide funding opportunities for U.S. small to medium sized businesses: 

• State Trade Expansion Program Grants - Your subsidized market entry support

An Industry Success Story: How Trade Fairs Build Transatlantic Relationships 

• Success Story on how exhibiting at an international trade show provided return on investment

11:30 AM - Closing Remarks

12:00 PM - 1:00 PM - Lunch & Networking